New Balance Forever

I am retail companies’ biggest headache.  I buy what’s good for my bottom line, not theirs.  There’s no such thing as brand loyalty.  If you look at my running apparel it’s a free for all.  I buy what’s on sale.  However, when it comes to running shoes it’s only New Balance.  Recently, they’ve strengthened that sense of loyalty.

A few weeks ago, as J & I were walking back from the beach after a run, we passed by bushes of yellow hibiscus.  I stopped to admire the vibrant yellow and magenta and said to J, “It’d be really awesome if New Balance made shoes with this color combination.”

I don’t remember if J suggested that I write the company, but one night as I was home alone (J was in NYC) and had nothing better to do, I emailed New Balance customer service, and asked if they would ever consider this color combo (with picture attached) specifically for the 890 model as I was considering purchasing this particular style.  I never heard back from them, so I figured it ended up in their email ‘black hole’.  Today, as I’m checking out their website, what do I see?

New Balance 890 - WR890YP - Women's Lightweight Shoes

YIKES!  I’m not sure if this has anything to do with my email, but I can tell you they now have a FIERCELY loyal customer for life.  I’ve actually purchased this pair at full retail price, and if you know anything about my purchasing habits, you know that speaks volumes.


This entry was posted in Costco, Running, Shoes. Bookmark the permalink.

2 Responses to New Balance Forever

  1. Runner Bob says:

    Now you need a matching track suit.

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